Empowering users with greater control over their energy usage

Effectively redesigned a user-centric B2C WebApp translating live energy data into actionable insights.

Redesigning end user webapp.


A significant transformation in the energy sector began with a vision – to change how people interact with their energy usage. We didn't just redesign visually, we aimed to help people understand and control their energy usage, and profit from using renewable energy in daily life.

Our goals:

  • Create a tool that allows users to control their energy consumption, production and costs, helping them navigate their energy needs.
  • Provide users with a visual and comprehensible overview and enable them to compare their patterns with similar households to improve their behaviour in energy consumption.
  • Leave more money in users’ pockets by helping them reduce their energy spending.

Our challenges:

  • Simplify complex data so that they speak and guide the user.
  • Create a powerful white-label solution that accommodates to and delights various corporate brands whilst keeping the solution scalable and uncluttered.

My role:

  • UX and UI design, togther with Senior UX Designer.
  • Collaboration with product manager, developers and marketing team.
  • Conduct usability testing to measure the outcome of the redesigned product.

User stories

Information Architecture (spot prices consumer)

Information Architecture (energy community prosumer)


UI design

My lesson learned

It wasn't just about changing the product; it was about improving understanding, powering homes with renewable energy, and creating positive change. In the intersection of design and energy, a new connection emerged – a strong link between users and their energy futures. This proves how design, data, and intention can transform lives.

I loved this case for the immediate value it created for individuals' lives and their pockets. It also enabled me to work at the intersection of humans and one of the essential services determining the quality of their lives: energy. The learnings I take on from here:

  • The importance of clear feature definitions using concise one-pagers, covering requirements, challenges, and user stories.
  • We don’t only lead with the why, but need to continually ask why to understand the underlying problem to solve.
  • Strengthened collaboration abilities.
  • Better component design skills.

Let's elevate your digital experience together!