The evolution of Exnaton's website

A journey from investor focus to B2B product showcase

Designing a new responsive website.


In 2021, I stepped into the dynamic world of Exnaton, a software company building a billing platform for local, independently produced energy. My initial task was to redesign the existing website from catering to investors to engaging and converting B2B customers. And to launch it too, using Webflow.

Our goals:

  • Design a website that radiates B2B2C identity.
  • Define and Introduce a fresh brand identity, evoking modernity, simplicity and elegance.
  • Differentiate and draw more visibility to our product portfolio.

My role:

  • UX, UI design, including the formulation of a new brand identity.
  • Develop the website in Webflow and launch it, on my own.
  • Monitoring the performance of and iterating the website.

Market and competitor analysis


Information Architecture


Affinity map

UI design

Information Architecture

UI visuals

A journey of continual growth

In Q1 2023, the website got a makeover to match the updated brand style guide from Atelier Disko, reflecting our journey's progress.

Exnaton website

My lesson learned

I enjoyed this case not only since it made me a pro user of Webflow, but also for the following learnings I take from it:

  • Effectively presenting new ideas and improvements to stakeholders.
  • Recognizing that tight collaboration with teammates from sales and marketing is essential for creating an effective and engaging online presence.
  • Webflow is a powerful tool that I want to keep on top of.

Let's elevate your digital experience toghether!