Enabling energy providers to thrive in the energy transition
As an end-to-end UX/UI Designer I redesigned a digital B2B product for energy companies, ensuring the future readiness of their offering amidst energy production democratisation.
Redesigning the WebApp for direct customers
Background:
Together with a product manager and four engineers, we turned an early MVP into a powerful digital product.
Our goals:
- Simplify complicated energy, financial, and data tasks for enhanced clarity and usability.
- Provide the energy provider a simple overview to manage its various offerings.
- Improve user acquisition and product stickiness.
Our challenges:
- Create a scalable product that can evolve in sync with the expanding business needs in the dynamic energy sector turning present intricate energy and financial data in a coherent, user-friendly manner.
- Design the product as a white-label solution, harmonising with customers' corporate identities while maintaining a unified overall appearance.
My role:
- UX and UI design.
- Collaboration with product manager, developers and marketing team.
- High-definition designs refined with developers, ready for deployment, monitoring and testing of the implemented designs.
Persona
Information Architecture
UI Design
Electronic pdf invoice
Rate plan
Uploading pdfs
Registration for an energy community
One of our notable achievements was the introduction of a registration process for joining energy communities. This feature was unique in the market and the design process involved several steps:
- crafting initial sketches to capture the concept's essence
- designing the user flow to map out the user journey
- creating wireframes to turn ideas into visual representations
- developing a high-fidelity prototype to bring the concept to life digitally, which was well-received by customers
This achievement not only advanced our product but also increased its value for utility companies.
My lesson learned
I loved this product design experience, also, for the lessons I take away from it:
- Collaborating with engineers from the start of the design process, not only from refinement sessions, helps optimise design and reduces design iterations and time spent.
- Crafting information architecture is both an art and a science. Balancing hierarchy and engagement is key to crafting a user-friendly experience. It's not just about placement but guiding users seamlessly through their journey.
- Not only technology but whole industries evolve, rapidly. Working with a beginners mind and the ability to to evolve and iterate showcases the resilience of a UX/UI Designer.
Other projects
Let's elevate your digital experience together!
kowalska.joanna.ewa@gmail.com
