Enabling energy providers to thrive in the energy transition
As an end-to-end UX/UI Designer I redesigned a digital B2B product for energy companies, ensuring the future readiness of their offering amidst energy production democratisation.
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Redesigning the WebApp for direct customers
Background:
Together with a product manager and four engineers, we turned an early MVP into a powerful digital product.
Our goals:
- Simplify complicated energy, financial, and data tasks for enhanced clarity and usability.
- Provide the energy provider a simple overview to manage its various offerings.
- Improve user acquisition and product stickiness.
Our challenges:
- Create a scalable product that can evolve in sync with the expanding business needs in the dynamic energy sector turning present intricate energy and financial data in a coherent, user-friendly manner.
- Design the product as a white-label solution, harmonising with customers' corporate identities while maintaining a unified overall appearance.
My role:
- UX and UI design.
- Collaboration with product manager, developers and marketing team.
- High-definition designs refined with developers, ready for deployment, monitoring and testing of the implemented designs.
![](https://cdn.prod.website-files.com/5ee1355d199bcc76b0b10859/64faf3c8cb7da16e6487317f_Persona%20utility%20company.png)
Persona
![](https://cdn.prod.website-files.com/5ee1355d199bcc76b0b10859/651695584cb4af4d1e346452_Frame%2021.png)
Information Architecture
![](https://cdn.prod.website-files.com/5ee1355d199bcc76b0b10859/650a196a25025e8d2bf502db_Admin%20dashboard%20-%20UI%20design%20II.png)
UI Design
![](https://cdn.prod.website-files.com/5ee1355d199bcc76b0b10859/64e757b1b14c0deee80532e3_TestII.png)
![](https://cdn.prod.website-files.com/5ee1355d199bcc76b0b10859/651692965195e84edac0ca16_INVOICE.png)
Electronic pdf invoice
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Rate plan
![](https://cdn.prod.website-files.com/5ee1355d199bcc76b0b10859/650a1a94cd966541eebac954_uploading%20pdfs.png)
Uploading pdfs
![](https://cdn.prod.website-files.com/5ee1355d199bcc76b0b10859/64fec6f0792262060b1766a2_user%20onboarding.png)
Registration for an energy community
One of our notable achievements was the introduction of a registration process for joining energy communities. This feature was unique in the market and the design process involved several steps:
- crafting initial sketches to capture the concept's essence
- designing the user flow to map out the user journey
- creating wireframes to turn ideas into visual representations
- developing a high-fidelity prototype to bring the concept to life digitally, which was well-received by customers
This achievement not only advanced our product but also increased its value for utility companies.
My lesson learned
I loved this product design experience, also, for the lessons I take away from it:
- Collaborating with engineers from the start of the design process, not only from refinement sessions, helps optimise design and reduces design iterations and time spent.
- Crafting information architecture is both an art and a science. Balancing hierarchy and engagement is key to crafting a user-friendly experience. It's not just about placement but guiding users seamlessly through their journey.
- Not only technology but whole industries evolve, rapidly. Working with a beginners mind and the ability to to evolve and iterate showcases the resilience of a UX/UI Designer.
Other projects
Let's elevate your digital experience together!
kowalska.joanna.ewa@gmail.com